Social strategy.
Which platforms are worth your time, what the account is for, and what a good month actually looks like. Most brands are on one platform too many and measuring the wrong thing on all of them.
CH 05 / SOCIAL & COMMUNITY
More than a content calendar.
Strategy, production, community and paid, run in house from Lexington, Kentucky — a social media marketing agency for brands that need the account to do something other than exist.
A feed is a competition you did not enter and cannot opt out of. Your post is not being judged against your last one. It is being judged against everything else on the screen at that moment.
A VISUAL EXAMPLE OF CHANNEL MIX, NOT A CLIENT ACCOUNT.
FROM POST TO PRESENCE / 04
Six disciplines. The calendar is the last of them, not the first.
Which platforms are worth your time, what the account is for, and what a good month actually looks like. Most brands are on one platform too many and measuring the wrong thing on all of them.
Templates, type, color and motion that survive being seen for half a second at thumbnail size. Built as a system, so the fiftieth post still looks like the first.
Shot, edited and written in house, and cut for each platform rather than exported once and posted everywhere.
Replies, messages, comments and the awkward ones. This is the difference between an account that broadcasts and a brand people talk to.
Promoting what has already proved itself rather than boosting at random, with targeting and creative built for the platform instead of borrowed from a print ad.
Saves, shares, replies, profile visits and what happened next. Follower count is the number everyone quotes and nobody can act on.
CASE STUDIES / 05
One venue, one channel, and a town that started turning up.
A restaurant, bar and entertainment venue in a small Union County town, watching customers drift away, with no reliable way to tell the people nearby that anything was happening.
We rebuilt the venue’s social presence around events rather than menus, and used the channel the surrounding community already checks. Engagement rose sharply and the events started filling the room.
THE PEOPLE ON THE OTHER SIDE / 06
Verified Google reviews from business owners, creatives and brands who trusted us with their digital growth.
I’ve been in business for 12 years now and I’ve gone through so many web designers and lead generators and marketing teams never finding the right person or group. I randomly found Global Titans on Reddit and figure that I would give it a shot. This turned out to be one of the best Marketing groups I managed to find In over a decade.
Been using this company for 3 months and already seeing great response. Excellent, professional, knowledgable, patient, understanding. I cant say enough good things about these guys. If you are trying to muck thru social media on your own stop immediately and call these peops up. Game changer.
Extremely interested in the projects presented. Invested in the job to a transcendent degree, and the work shows. Ash took rudimentary sketches and turned them into iconic art I’m proud to display for my projects. I’m still working with the company currently and foresee bright horizons with their help!
Narcie is wonderful to work with. She is incredibly professional and talented. She did a brilliant job for my business website and even advised us on our social media side. Highly recommended.
The marketing team consistently delivers top-notch campaigns that drive measurable results. Their creativity, strategic thinking, and attention to detail make a real impact on our brand visibility and customer engagement.
Amazing. The best in the business. Took my Rinky dink website and turned it into a master piece !!!! Very responsive. Professional. Top quality. Knows what they are doing. Still continue to utilize their service
Quick, efficient, and exactly what I needed. recommend!
I’m very happy I met Narcie & her team. They helped me a lot with my Facebook & even helped me regain access after weeks of being locked out! Highly recommended. They are great to work with and extremely knowledgeable.
QUESTIONS PEOPLE ACTUALLY ASK / 07
Two questions, each one a term people genuinely search for. The answers include the parts that are not flattering to us.
Using social platforms to build recognition, trust and demand for a business: organic content, community management and paid promotion, usually together. It is not the same thing as advertising on social, which is one part of it. And it is not posting — posting is the visible byproduct of a strategy that either exists or does not.
Often enough to stay recognized, rarely enough to stay good. For most businesses that lands at three to five times a week per platform, and the real constraint is production capacity rather than an ideal number. A brand that posts twice a week for a year beats one that posts daily for a month and then stops.
THE FULL COLLECTION / 08
One question can lead somewhere unexpected. Every tape opens a service page.
HOVER TO PULL / TAP TO EXPLORESWIPE TO THE NEXT STACK
Accredited & recognized
YOUR TURN / 09
Tell us who you are trying to reach and what you want them to do. We will look at the accounts, the content and whether the platforms you are on are the right ones.
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