Account structure & tracking.
Conversion tracking proved correct before a single dollar moves, then a campaign structure a human can read. Almost every inherited account we open is being optimized against a number that is wrong.
CH 04 / PAID SEARCH
Google Ads
management.
Measured in revenue, not clicks.
Search, Shopping and Performance Max, managed in house from Lexington, Kentucky — a Google Ads agency for companies that judge the spend on what it returned rather than on how busy the dashboard looks.
AN INNER PAGE / THE TRANSMISSIONSCROLL TO ENTER THE SIGNAL
THE AUCTION / 01—03
01 / 03
01 / THE AUCTION
You are not buying
You are not buying
a position.
Every search runs an auction. What you pay and where you appear depend on the bid, on how relevant the ad is, and on the page behind it. Raising the bid is the expensive way to fix a relevance problem.
LIVE SIGNALPAID / GLOBAL TITAN
THE MOMENT THEY SEARCH
emergency plumber|
THE AUCTION RUNS BEFORE THE PAGE LOADS.
WHERE THE BUDGET GOES
01 / INTENTSearch
02 / CATALOGUEShopping
03 / AUTOMATIONPerformance Max
A VISUAL EXAMPLE OF CAMPAIGN TYPES, NOT AN ACCOUNT.
THE MEASURECLICKS ARE NOT
THE POINT.
THE POINT.
01CLICK
02LEAD
03REVENUE
ILLUSTRATIVE JOURNEY / USE THE ARROWS
01 / 03
FROM QUERY TO REVENUE / 04
The work behind
a spend that returns.
Six disciplines, and the order matters more than the budget.
Search campaigns.
Keywords chosen from measured demand, match types used deliberately, and a negative list that grows every week. The cheapest optimization in paid search is refusing the wrong click.
Shopping & feed management.
The product feed does most of the work in Shopping. Titles, attributes, images and availability decide what you show against and what you pay for it.
Performance Max.
Google’s automation works when it is fed well and fenced properly: asset groups, audience signals, exclusions and enough conversion data to learn from. Left unsupervised it finds your brand traffic and takes the credit.
Landing pages & conversion rate.
The ad buys the visit. The page decides whether the visit was worth buying. We build the pages too, which is why we will tell you when the problem is not the campaign.
Measurement & reporting.
Revenue and qualified leads, attributed honestly, with the assumptions written down. Impressions and click-through rate are diagnostics, not results.
GLOBAL TITANSPEND,
THEN RETURN.PAID / 2026
THEN RETURN.PAID / 2026
CASE STUDIES / 05
Our work,
on record.
One account, and what the spend actually returned.
GLOBAL TITAN / CASE FILE 001
BAY AREA
APPLIANCE REPAIR.
APPLIANCE REPAIR.
APPLIANCE REPAIR / SAN FRANCISCO BAY AREAGOOGLE ADS / LOCAL SEO / WEB BUILD
CLIENT-APPROVED / FIGURES READ FROM THE ACCOUNT01 / 01
THE RESULTS
1 → 6–10Leads a day, all channels combined
303Google Ads conversions since June 2025
$38Average cost per Ads conversion, Aug–Sep 2026
01 / THE PROBLEM
Twelve years in, and one lead a day.
An established repair business with a steady trade and no reliable way to grow it. A decade of web designers and marketing teams had come and gone without moving the number that mattered.
02 / THE WORK
Search intent, then everything around it.
Google Ads built around the searches that signal a broken appliance today, with the local profile and the site rebuilt behind them so the click had somewhere worth landing. The daily figure is the client’s across every channel; the conversion numbers above are the paid contribution, read from the account.
CLIENT-APPROVED / FIGURES READ FROM THE ACCOUNTGT / 003
THE PEOPLE ON THE OTHER SIDE / 06
They said it
better.
Verified Google reviews from business owners, creatives and brands who trusted us with their digital growth.
I’ve been in business for 12 years now and I’ve gone through so many web designers and lead generators and marketing teams never finding the right person or group. I randomly found Global Titans on Reddit and figure that I would give it a shot. This turned out to be one of the best Marketing groups I managed to find In over a decade.
Been using this company for 3 months and already seeing great response. Excellent, professional, knowledgable, patient, understanding. I cant say enough good things about these guys. If you are trying to muck thru social media on your own stop immediately and call these peops up. Game changer.
Extremely interested in the projects presented. Invested in the job to a transcendent degree, and the work shows. Ash took rudimentary sketches and turned them into iconic art I’m proud to display for my projects. I’m still working with the company currently and foresee bright horizons with their help!
Narcie is wonderful to work with. She is incredibly professional and talented. She did a brilliant job for my business website and even advised us on our social media side. Highly recommended.
The marketing team consistently delivers top-notch campaigns that drive measurable results. Their creativity, strategic thinking, and attention to detail make a real impact on our brand visibility and customer engagement.
Amazing. The best in the business. Took my Rinky dink website and turned it into a master piece !!!! Very responsive. Professional. Top quality. Knows what they are doing. Still continue to utilize their service
Quick, efficient, and exactly what I needed. recommend!
I’m very happy I met Narcie & her team. They helped me a lot with my Facebook & even helped me regain access after weeks of being locked out! Highly recommended. They are great to work with and extremely knowledgeable.
01 / 08
QUESTIONS PEOPLE ACTUALLY ASK / 07
Answered
properly.
Three questions, each one a term people genuinely search for. The answers include the parts that are not flattering to us.
01
How does Google Ads work?
You bid on the searches you want to appear for, and Google runs an auction every time someone types one. Position and cost depend on the bid, on how relevant the ad is, and on the experience of the page behind it — so a better ad and a better landing page can beat a bigger budget. You are billed when someone clicks, not when the ad is shown.
02
What is PPC?
Pay-per-click: advertising billed by the click rather than by the impression. Google Ads is the largest PPC channel, and the same model runs on Microsoft Advertising and most social platforms. The defining property is that the traffic stops the moment the budget does — which is exactly why it is not a substitute for organic search.
03
Is Google Ads worth it?
It is worth it when a customer is worth comfortably more than it costs to win one, and when people actually search for what you sell. It is not worth it when the margin cannot survive a competitive auction, when the site fails to convert the traffic it already has, or when nobody is searching — in which case you are paying to create demand on a channel built to capture it.
THE FULL COLLECTION / 08
Pick a tape.
Find your thing.
One question can lead somewhere unexpected. Every tape opens a service page.
HOVER TO PULL / TAP TO EXPLORESWIPE TO THE NEXT STACK
Accredited & recognized
- GOOGLEGoogle Partner
- APPLEApple Developer
- BUBBLECON 2024Best Internal Tool
- LARNAKA 2030Digital Partner
YOUR TURN / 09
Book an
appointment.
Tell us what you are spending and what it is returning. We will look at the account, the tracking, and whether the answer is in the campaigns at all.
Book Appointment